Become Who You Are Meant To Become

Spark Coaching elevates athletes to their next level. Through camps, speaking and a groundbreaking new virtual service – we ignite confidence, resilience and purpose to help you perform, grow and become your best in sport and in life.

Every athlete has a spark

Sometimes it just needs a little ignition. At SPARK Coaching, we help athletes tap into the mindset, confidence, and discipline that turn potential into performance. Our personalized coaching builds momentum, accountability, and belief—so you can grow not just as an athlete, but as a person.

With real-world experience and proven frameworks, we focus on clarity, consistency, and purpose. Each session leaves you sharper, stronger, and more prepared to perform—on the field, in the classroom, and in life.

This is where belief becomes action.

More Than an Athlete

At SPARK Coaching, we turn athletes into leaders who win outside of sports.
Confidence. Purpose. Real results—while you play and after.

Meet Dom: Dom was a 2-sport D1 athlete, a pro football draft pick, and coached basketball at The University of Alabama. He has an educational background in Psychology, Education, Human Environmental Science and Personal Development. He started personal coaching with young men in Chicago, where he learned about the power of life coaching. This is when he decided to start Spark to help athletes in a new way.

Former athletes: Join the SPARK Community. Learn, earn, make an impact & coach virtually. For driven leaders ready to grow.

Keep reading—your next level is waiting.

Find Your Spark

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Per Session (1:1 Coaching)

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Monthly Coaching (1:1 Membership)

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Group Coaching (Team or Organization)

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Book Dom to Speak

Who We Coach

Spark Coaching is built for the next generation of athletes and leaders. As sports evolve and NIL reshapes the game, we partner with athletes, former athletes, and the people who believe in them to build confidence, life skills, and purpose that last long beyond the game.

Sponsor

Support our mission through donations, sponsorships, or in-kind contributions that help bring SPARK camps and coaching to more athletes.

Volunteer

Lend your skills to empower athletes at camps and events — coach, support operations, or create engaging content as part of our volunteer community.

Careers

Turn your passion for supporting athletes into an online coaching career. Become a SPARK Coach and start changing lives today.

Upcoming Events

Spark's Sponsors and Partners

Ready to Find Your Spark?

Every journey starts with a single step. Whether you’re an athlete, coach, volunteer or sponsor – Spark Coaching gives you the focus, support, and confidence to take that step today.

Unleash Your Potential at SPARK Camps

SPARK Camps are two days of energy, focus, and growth—designed to help every attendee discover what they’re truly capable of. We mix athletic training, mindset tools, and life skills so you leave confident, prepared, and ready to take on your next challenge—on the field and in life.

Led by coaches, thought leaders, and guest athletes, SPARK Camps create a space where you learn, compete, connect, and get inspired. Divided by age, every attendee walks away with hands-on experience, real-world insights, and friendships that last long after camp ends.

Join the Movement Today!

Client Testimonials

Jeff Gendron
Jeff Gendron
(8/12/2024)
The website has a clean design and easy to navigate. All the links are easily accessible and user friendly.
Dylan McDuffie
Dylan McDuffie
(8/12/2024)
Dom is not only one of the best teammates I’ve ever had, but people I’ve ever been around. From times of him being able to tell I was going through things personally in the middle of a D1 practice setting and helping me in moments like that, too being a pregame hype man for me, to a voice of reason of over 100+ football players & coaches. Dom is a natural born leader and one of the most genuine & caring people I’ve ever met. I’m lucky to have him as a friend even after our days of being teammates.
Pete Cusumano
Pete Cusumano
(8/12/2024)
I have had of knowing and coaching Dominic Johnson since the 8th grade. His personal story is one of perseverance, resilience and inspiration. Dominic was a two sport star that went on to play both at the NCAA level. But, it is the behind the scenes situation that he had to overcome that now brings Dominic to this point where he now is inspiring others to become the best they can be. I highly recommend Dominic as a speaker for your school, team or business.
Jim Whitesell (UAlbany Basketball)
Jim Whitesell (UAlbany Basketball)
(8/12/2024)
"1. Who he serves - what is your target group? Pro athletes ? College, HS?
2.what results people get working with him?
3. What your clients primary challenges that U address. "
Chandler Baker
Chandler Baker
(8/12/2024)
Dom is an amazing athlete but an even better person. On top of the athletic ability, he has an amazing work ethic and portrays elite leadership qualities. He is able to lead both verbally and through action, making him one of a kind.
Mousty
Mousty
(8/12/2024)
Highly recommend Dom life coaching services for elite athletes
Charissa VanRoosmalen
Charissa VanRoosmalen
(8/12/2024)
"I would without a doubt recommend Dominic Johnson & Spark Coaching.
Think of Dominic is an elite key player and extension of your team, a lifeline of your soul tribe, the “Mind Power”.
The Spark team is a positive source to help you see it, visualize it, execute it. A path towards empowerment, enlightenment and growth to evolve to being the best version of yourself, team or company.
Invest in yourself and/ or Company to better! Don’t settle for less! Take advantage of the resources he has to offer. Trust the process. Do the detox, find your Spark! "
Christian Bridgewater (Alabama Basketball)
Christian Bridgewater (Alabama Basketball)
(8/12/2024)
Dom is all about the right things and going out of his way to help others.
Duke Hwang
Duke Hwang
(8/12/2024)
I recommend Dom for his services because of the leadership he’s constantly provided whenever I’ve been around him. He continues to put others before himself and prides himself in helping others thrive.
French (Metropolitans Basketball Club - France)
French (Metropolitans Basketball Club - France)
(8/12/2024)
Working with Dom was an unbelievable experience the way that he pays attention to the players that he’s working with is unique, he make sure to have a real relationship with the people that he works with and everything is intentional, and you can feel the care that he has for his work and the care that he have in his intentions of wanting to make the person that he is working with better.. You can tell that he knows what he’s talking about and the way that he teaches you makes you wanna go harder and come to him for every training and life lessons that you might need.
Noah Gurley (Iwate Big Bulls)
Noah Gurley (Iwate Big Bulls)
(8/12/2024)
Dom and I won an SEC Regular Season Championship, SEC Tournament Championship, got the #1 seed in March Madness + first two games in Birmingham, and this was the highest moment of my personal basketball career. I had to be a leader on that team but Dom was the older brother figure I depended on (we also used to get that work on the court. Whenever I was stressing, I went to Dom and I appreciate him.
Charles Bediako (Detroit Pistons)
Charles Bediako (Detroit Pistons)
(8/12/2024)
Working with Dom Johnson was a pleasure. He gave me a different mindset/ methods or different approaches when going through adversity, especially with the college season I had. I played for the San Antonio Spurs last season and they’re G league team Austin Spurs and still use these same methods in this field of my pro career. Dom Johnson was a great listener and he was always easy to work with and connect with as he was once an athlete himself. I highly recommend him as someone to give you tools, not only for professional career, but also in life.
James Hook
James Hook
(8/12/2024)
Dom showed me what a true leader does and how to handle yourself. I wouldn’t be the person I am or have the outlook on life I do without him.
Anne Stewart (Alabama)
Anne Stewart (Alabama)
(8/12/2024)
Dom is the absolute BEST. He was not only a coworker of mine when working with the University of Alabama Men’s Basketball team, but he also became a dear friend. He is one of the most encouraging and uplifting people I’ve ever met. The way he genuinely cares about the athletes he works with and everyone else he surrounds himself with is so evident. I truly believe Dom has such a natural gift of life coaching and is going to go very far on this journey inspiring so many athletes and beyond!
Evin Ksiezarczyk (Vikings)
Evin Ksiezarczyk (Vikings)
(8/12/2024)
There’s not many people who have the background, and experience that Dom has. He knows what it’s like to balance going to school, while being a multi-sport Division 1 athlete. Dom has learned what he’s passionate about since his playing career ended. He knows there’s a lot more that athletes are capable of besides playing their sport, and I believe he can help anyone figure out exactly what that is.
Drew Anderson (Cardinals)
Drew Anderson (Cardinals)
(8/13/2024)
I can’t recommend Dom enough! He was a great teammate and an even better person. He will be great in whatever he decides to pursue.
Taylor (Buffalo)
Taylor (Buffalo)
(8/13/2024)
Dom has the know-how, as well as a calming and supporting , yet inspiring energy, that is pleasant to be around. He has helped me clearly articulate a future vision for myself that has resulted in me materializing a more fulfilling career while also significantly improving upon several aspects in my personal life. I am a more confident and happy individual today as a result of Dom’s role in my life.
Eric Black (Edmonton Elks)
Eric Black (Edmonton Elks)
(8/14/2024)
As a former teammate and friend of Dominic’s, I can attest to his character and especially his work ethic! Before I even became close with him, I was impressed by the fact he was a 2 sport (division 1) athlete while stilling maintaining excellent marks in college. Dominic is someone who is great to be around, and cares about everyone in his life he comes across. Through highs or lows, I recommend Dominic to guide you through any obstacles you may have, or to simply stay on course!
Jack Fitzpatrick (UB Basketball)
Jack Fitzpatrick (UB Basketball)
(8/15/2024)
Dom has taken many paths to leadership throughout his life. Whether it is on the court, on the field, or through coaching, Dom has "walked the walk!" I would trust and emphatically recommend Dom with the development of any aspiring athlete.
Adam Cottrell (Alabama Basketball)
Adam Cottrell (Alabama Basketball)
(8/16/2024)
Dom has been a tremendous blessing in my life. He is one of the most authentic, curious, and dedicated people I know. This, along with his passion to help others, has made him a great mentor to me and an even better friend.
Sean Conaty, Director of Athletic Performance, Mizzou Men’s Basketball
Sean Conaty, Director of Athletic Performance, Mizzou Men’s Basketball
(8/16/2024)
I had the privilege and unique experience of not only coaching Dominic while at Buffalo, but getting to coach against him as he transitioned into his coaching career. It was no surprise to see that his genuine personality, care for others, and leadership skills that he possessed as an athlete, were all positively amplified as he took on his new role pouring into others from the sidelines.
Savon Huggins (Boston College Football)
Savon Huggins (Boston College Football)
(8/17/2024)
Dom is an unbelievable young man and a great leader. I was very fortunate to have had the opportunity to coach him and he was an extension to me as a coach being a leader in the room. Attention to detail, his work ethic and of all he was a phenomenal teammate. He will be very successful in his career endeavors and I’m excited to follow his journey.
Jalil Khoury
Jalil Khoury
(8/18/2024)
Dominic is an engaging speaker who makes you feel like you are capable of accomplishing anything you set your mind to. What sets him apart is his ability to convey his personal experiences to his audience. I highly recommend Dominic!
Nate Brown
Nate Brown
(8/19/2024)
Transitioning from being a full time athlete to life after sports can be challenging. Dominic does a great job of giving much needed tools to navigate this new part of life. He’s the coach that can relate to other athletes.
Mike  Snowden (Alabama Basketball)
Mike Snowden (Alabama Basketball)
(8/20/2024)
Can’t recommend Dominic enough. Seeing him transition from an athlete where he showed a maturity beyond his years/peers to working alongside him at Alabama where I saw the professional he carried himself with day in and day out. His new venture will certainly help those around him.
Jayden Metade (New England Free Jacks)
Jayden Metade (New England Free Jacks)
(8/20/2024)
His enthusiasm and passion for helping others is contagious. He truly made a significant impact on my personal and professional growth.
Dre Thompson (Detroit Lions)
Dre Thompson (Detroit Lions)
(8/21/2024)
Dom is one of the most authentic, smart, relational, & genuine athletes I’ve had the honor to coach. He’s selfless, hardworking, determined, & dedicated to not just sport but in all endeavors. He’s a phenomenal young man who has limitless potential & will be successful in any avenue he chooses, can’t wait to see him shine.
Hanna Hall (Canada Basketball)
Hanna Hall (Canada Basketball)
(8/23/2024)
As a former Division 1 athlete, Dom has taken the invaluable lessons, passion, drive, dedication, and love for growth, and used them to propel his current coaching practice. The level of care that Dom brings to his clients is not only motivational but also serves as an inspiration for individuals to find the same passion and drive within themselves. Through empathy and meaningful connections, Dom has become an exceptional mentor and leader for anyone looking to overcome adversity and jumpstart their career!
Javien Cuff (Vaqueros)
Javien Cuff (Vaqueros)
(8/24/2024)
Dom Johnson is bringing another way athletes can cope with real life struggles not only physically but mentally. I highly recommend life coaching would be great for athletes to get a different perspective on life through another lens from an athlete that been through a lot and overcame a lot. This is a viable tool athletes can utilize.
Rylee Foster (Dallas Trinity FC)
Rylee Foster (Dallas Trinity FC)
(8/24/2024)
Dom, comes from a background with immense experience and leadership, that he is using to help the next generation of elite athletes. Through many conversations with Dom I have gained insight into how to become to be version of myself not just as an athlete but as a person as well. His experience and knowledge goes a long way and is the the game changer in gaining the 1% more that we all could use in our lives.
Tom Fox (Oklahoma Men's Basketball)
Tom Fox (Oklahoma Men's Basketball)
(9/25/2024)
"Dom has a great attitude to everything he does! Always positive, Always bringing great energy on and off the court and worked his butt off every day to be the best he could. Dom has a fantastic personality & I have nothing but respect for him as an anthlete and a person.I’m happy to of played a part in his athletic career at Buffalo! "

frequently asked questions

What makes Spark Coaching different?

Spark Coaching doesn’t just train athletes—it transforms them. Through camps, speaking engagements, and our groundbreaking virtual service, we combine sport specific training with mental, life skills, and purpose-driven development. We help athletes take their confidence, resilience, and clarity to the next level on the field, in the classroom, and in life.

You can sign up directly through our online forms. Our team will follow up with details, next steps, and everything you need to get started.

SPARK Camps are for athletes ages 7–21 who want to improve performance, build confidence, and learn life skills. They’re also for former athletes who want to coach, mentor, and inspire the next generation. Sessions are divided by age and skill level to ensure every attendee gets the best possible experience.

Yes. Parents and coaches play a vital role in every athlete’s journey. We welcome their involvement through seminars, speaking events, and collaborative programs that strengthen support systems on and off the field.